Build time
Gunite
Requires weeks of cure time before the pool can be finished and filled
Naturi
No cure time at all. Most builds go from dig to fill in just 10 to 20 days
Add a Proven New Category of Luxury Pool to Your Lineup
Naturi pools are hand-troweled, highly customizable beach entry sand pools, proven across Europe for years and built in as few as 10 to 20 days, at close to double the margin of a typical gunite job.
Naturi is the Western Hemisphere distributor of Sorgiva's proven Italian pool technology, installed across Europe for years.
Give your clients something they can't get anywhere else.
You already build better than most. Custom shapes, custom finishes, custom everything. But at the end of the day, the finished product still reads as a gunite pool to the buyer, the same as everyone else's in your market.
Clients rarely see the difference in construction quality when the pools all look relatively similar in the end. So they compare your number to the builder down the street, even when your work isn't in the same class.
Naturi changes that conversation. It's a different category of pool, refined over years of European installations and still new to most U.S. markets. Clients looking for something genuinely different have a reason to start with you rather than default to the lowest bid.
What a Naturi Pool Actually Is
PatentedLuxury Beach-Entry Sand Pools
Naturi pools are hand-troweled, beach entry sand pools built from natural quartz sand and stone instead of concrete or plaster. There's no rebar, no gunite, no cure time.
They're built to any shape, any depth, and any design your client can dream up. Choose from ten natural colors, or fully custom blends. Add rock features, swim-up bars, tanning ledges, or grottos.
Under the surface, a patented circulation system pushes water up through the floor instead of side jets. That means no dead zones for algae, clearer water, and a lot less upkeep for your client.
The system is well established across Europe, with years of installations behind it. It's only recently expanded into the U.S., which is why most builders here haven't specified one yet.
Our Work
Every Naturi Pool is a Handcrafted Work of Art.
Same Price Point as Gunite. Close to Double the Margin.
Most builders run 20 to 30% margins on a typical gunite job. Naturi pools sell for a similar price point, but pay you close to 40%.
With no cure time, most builds go from dig to fill in 10 to 20 days, less than half the schedule of a typical gunite job, so you can fit more projects into every season.
Profitability
Gunite
Most builders run 20 to 30% margins on a typical job
Naturi
Sells for a similar price point as gunite, but pays closer to 40% margins
Materials
Gunite
Concrete shell finished with plaster, vinyl, or tile
Naturi
No vinyl or tile at all. Natural quartz sand and stone are the finish itself
Design flexibility
Gunite
Custom shapes possible, but limited to the same finish options every builder uses
Naturi
Any depth, any shape, with ten natural colors or fully custom blends
Maintenance
Gunite
Wall jets create dead zones where algae can grow, meaning more brushing, vacuuming, and chemicals
Naturi
Water circulates through the entire surface, eliminating dead zones and requiring less brushing, less vacuuming, and reduced chemical use
Water quality
Gunite
Requires more active chemical treatment to stay clear and algae-free
Naturi
Crystal-clear water that stays cleaner, longer, with less day-to-day upkeep
Climate performance
Gunite
Performance and finish can be affected by extreme heat, cold, or chemical exposure over time
Naturi
Built for every climate, from hard freezes to tropical heat, without losing finish or color
Durability
Gunite
Can crack over time and often needs replastering or resurfacing after a number of years
Naturi
Built with a two-component resin system for exceptional durability, designed to last decades with proper care
Accessibility
Gunite
Typically requires stairs or a ladder for entry
Naturi
Beach entry design lets swimmers walk in gradually, like stepping into the ocean
Size options
Gunite
Sized to the excavation and structural plan, with less flexibility once construction starts
Naturi
Built in any size, from intimate plunge pools to grand estate installations
You're Not Doing This Alone
Full Technical Support, Every Step of the Way
You don't work this out on your own. Naturi's specialists consult with you on the full installation process, then come out and build your first pool alongside your crew, start to finish.
From there, you have ongoing technical and marketing support as an independent partner builder.
Full Technical Onboarding & Consulting
Naturi's specialists consult with your crew on the complete installation process before you break ground.
Your First Pool, Built With You
Naturi's team flies out and builds your first pool alongside you, start to finish.
Help Landing Your First Leads
Get help getting in front of homeowners who want something they've never seen before.
Ongoing Technical Support
Reach Naturi's experienced team whenever a build raises a question.
Ongoing Marketing Support
Continued marketing support to keep your pipeline full after your first build.
Defined Market Areas
Build with a clearly defined territory so your investment isn't diluted.
Support
Naturi's Team Builds Your First Pool With You
- Full technical onboarding and consulting
- Naturi's team builds your first pool with you
- Help landing your first leads
- Ongoing technical and marketing support
Market Availability
Most U.S. Markets Don't Have a Naturi Builder Yet
The product is well established in Europe, but its U.S. rollout is still early. Few builders here have gone through the technical onboarding, so the demand in most markets is still unaddressed.
We work with a limited number of builders per market so each partner has room to grow. It's worth finding out where your area stands.
The Next Step
See Where Your Market Currently Stands
A short technical conversation is all it takes to see whether the numbers and process fit how you build.
No obligation. A straightforward conversation between builders.